The Story Behind ODDLYRINALDI

ODDLYRINALDI started as a side answer to a boring question: why do so many 'creative studio' websites look like insurance companies? Clean isn't the same as memorable.

The characters — the cat, the dog, the duck — weren't a marketing decision. They were sketches that stuck around because they made the site feel like a place instead of a product page.

The name is exactly as odd as it sounds, on purpose. A studio selling personality should probably have one.